November, 2009 TOP 20 FASTEST GROWING CONCEPTS

(Began period with between 50-200 units)

Research Period 7/21/09 to 10/20/09

Rank	Name	Cuisine	Service Type	Start Count	Growth	End Count	Growth %	Research Ended	Trading States
1	WHICH WICH	Sandwich	Quick Serve	72	18	90	25%	8/25/2009	AZ, CA, CO, GA, IA, MO, MS, NM, OK, SC, TN, TX, WA
2	JUGO JUICE	Juice/Smoothie	Quick Serve	88	10	98	11%	9/8/2009	AB, BC, MB, NB, NS, NV, OH, PQ, SC
3	FARMER BOYS	American	Family/casual	60	6	66	10%	8/31/2009	CA, NV
4	CINNZEO	Bakery/café	Take-Out	62	5	67	8%	8/4/2009	AB, BC
5	EARLS	American	Family/casual	59	4	63	7%	9/15/2009	AB, AZ, BC, CO, MB, ON, SK, YT,
6	DUTCH BROS COFFEE	Coffee	Take-Out	143	9	152	6%	9/30/2009	AZ, CA, CO, ID, NV, OR, WA
7	NATURE'S TABLE CAFE	American	Fast Casual	71	4	75	6%	8/13/2009	CA, CO, FL, GA, KS, OK, PA, TX, WA
8	WOW CAFE & WINGERY	Chicken	Fast Casual	51	3	54	6%	7/23/2009	AL, CA, DC, FL, GA, IL, LA, MD, MN, MO, MS, NC, NJ, NM, OK, TN, TX, VA, VT, WI
9	JOHNNY'S NY STYLE PIZZA	Pizza	Quick Serve	53	3	56	6%	10/14/2009	AL, AR, GA, KS, MS, NC, TN, TX
10	BJ'S RESTAURANTS	American	Family/casual	84	4	88	5%	10/14/2009	AZ, CA, CO, FL, HI, IN, KY, LA, NV, OH, OK, OR, TX, WA
11	PIZZA PATRON	Pizza	Take-Out	84	4	88	5%	7/21/2009	AZ, CA, CO, FL, NV, TX
12	MAID RITE	American	Fast Casual	76	4	80	5%	8/25/2009	IA, IL, KS, MN, MO, NE, OH, TX, WI
13	JET'S PIZZA	Pizza	Take-Out	168	7	175	4%	10/8/2009	FL, GA, IL, KY, MI, MN, NC, OH, TN, TX
14	DICKEY'S BBQ PIT	BBQ	Fast Casual	108	4	112	4%	10/9/2009	AR, AZ, CA, CO, FL, GA, IA, ID, KS, MD, MN, MO, MS, NC, NM, NV, OH, PA, SC, TN, TX, VA
15	SHARI'S	American	Family/casual	101	4	105	4%	8/6/2009	CA, ID, NE, OR, WA, WY
16	MARCO'S PIZZA	Pizza	Take-Out	185	6	191	3%	10/5/2009	AL, AZ, CA, CO, FL, GA, IA, IN, MI, NC, NV, OH, OK, TN, TX, VA, WI
17	RUBIO'S FRESH MEXICAN GRILL	Mexican	Family/casual	190	5	195	3%	8/25/2009	AZ, CA, CO, NV, UT
18	PEET'S COFFEE & TEA	Coffee	Take-Out	187	5	192	3%	7/28/2009	CA, CO, ID, IL, MA, NY, OH, OR, TX, WA
19	FAMOUS FAMIGLIA	Pizza	Quick Serve	114	3	117	3%	10/14/2009	AK, AZ, CT, DC, FL, GA, HI, IA, KY, MA, MD, MI, MN, MO, NJ, NV, NY, OH, PA, RI, TN, TX, VA, WI
20	CORNER BAKERY CAFE	Bakery/café	Fast Casual	112	3	115	3%	7/23/2009	AZ, CA, CO, DC, GA, IL, MD, MS, PA, TX, VA

About the process:

Unit ranges (starting, growth and ending) reflect growth information that occurred four months prior to the "as of date" listed (each company has their own research date range). Overall research for this quarter concluded on October 20th, 2009.

This quarterly list of Top 20 Fastest Growing Concepts (began period with 50-200 units) displays trimester to trimester recent growth captured during our re-verification process. Information is derived and calculated from the continual process of interviewing and verifying more than 7300 restaurant chain concepts.

Repeat concepts (Listed on previous Top 20 lists):

1) WHICH WICH (May ’09)

2) JUGO JUICE (Feb ’08, May ’08)

3) EARLS (Aug ’08, Feb ’09, Aug ’09)

4) DUTCH BROS COFFEE (Feb ’08)

5) NATURE'S T ABLE CAFÉ (Nov ’08)

6) JOHNNY'S NY STYLE PIZZA (Feb ’08, Aug ’08)

7) BJ'S RESTAURANTS (May ’08, Aug ’08, Nov ’08, May ’09)

8) PIZZA PATRON (May ’08, Nov ’08)

9) JET'S PIZZA (Feb ’09, May ’09)

10) DICKEY'S BBQ PIT (Feb ’08, Nov ’08, May ’09)

11) FAMOUS FAMIGLIA (Aug ’08, Nov ’08, May ’09, Aug ’09)

Parameters considered:

· A restaurant chain or group with at least 50 units.
· A restaurant chain or group who began the period with fewer than 200 units.
· A restaurant chain or group who grew by at least 2 units.
· A restaurant chain or group that is a unique brand/concept, not a franchisee.
· A concept with growth within the U.S. or Canada.
· A restaurant chain or group with reliable information available regarding unit counts and activity.

Readers should know that unit counts and percentages are not annualized and relate to recent growth only. Companies on the list are chosen without opinion and are a result of academic research.

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