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RestaurantChains.net Alerts Newsletter
Data reflects change and activity during the most recent four-month period from:
04/07/07 to 08/07/07

August 14, 2007

A weekly newsletter covering public and
private restaurant chains featuring
under-reported
unique
facts relating to growth. Pertinent
information is
gathered, verified and analyzed in-house using
proprietary methods created in our research and
library departments.

In order to
receive the full version you must either
be a paid subscriber or sign up with an email
address that has the appropriate restaurant
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specific personnel for companies mentioned
along with full profiles, you must be a
client.

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In this issue
* Julys 2007 top 10 growing concepts list, below 50 units.
* Restaurant Incubator Index updated
* Growing and emerging concepts
* Sponsor- Turning the tables on customer wait times.
* Sponsor- Dairy Prices and Milk Production
* Sponsor- Basic Wine Cost Control
* Correction regarding the prior Newsletter sent on 7/31/07.

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Julys 2007 top 10 growing concepts list, below 50 units.

July's release of the top 10 growing
concepts
list is here.
See results (http://rs6.net/tn.jsp?t=5ymwqdcab.0.0.y9nt8tbab.0&p=http%3A%2F%2Fwww.restaurantchains.net%2Fjulytop10.htm)

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Restaurant Incubator Index updated

New July results are
posted. The
index reflects change and growth of chains
who have less than 200 stores and at least...

See results (http://rs6.net/tn.jsp?t=5ymwqdcab.0.0.y9nt8tbab.0&p=http%3A%2F%2Fwww.restaurantchains.net%2FRII.htm)

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Growing and emerging concepts

BIG BURRITO RESTAURANT GROUP
headquartered in Pittsburgh, PA (founded
1993) has increased by 2 units, from 14 to 16
(14% growth). The company opened a new Mad
Mex location in Cranberry, PA and also a new
concept called Café Phipps. Locations tend
to be family/casual with full bar and seating
for about 200. Current concepts are Casbah
(1), Eleven (1), Kaya (1), Mad Mex (9), Soba
(1), Umi (1), Warhal Café (1) and Café Phipps
(1). Cuisines for the different concepts
vary from Mexican to Asian, American and
Sushi. Locations are company owned and are
in OH and PA.

CHEEBURGER CHEEBURGER of Fort Myers,
FL (founded 1986) has increased by 2 units,
from 61 to 63 (3% growth) and expanded into
CA and MO. These are family/casual service
restaurants with seating for about 70. Beer
and wine is
served and the per person check average is
around $6-$15+. Locations are more than 90%
franchised and are in AL, AR, AZ, CA, CO, FL,
LA, MD, MI, MO, NC, NJ, NY, PA, SC, TN and
VA.

EAST COAST SALOONS headquartered in
New York, NY (founded 1977) has increased by
2 units for their Mcfadden's concept from 8
to 10 (25% concept growth) and expanded into
TN. The company also added a 2nd unit for
their Calico Jack's concept. The overall
company growth is from 13 to 16 units (23%
growth). Locations are family/casual with
full bar and seating for about 300. The
check average is around $10-$20 per person.
Catering and banquets are offered. Locations
are company owned and are in DC, IL, KY, MA,
NY, OH, PA and TN. Current concepts are
Burke's Bar (1), Calico Jack's (2), Makers
Lounge (1), Mcfadden's (10) and Sully's
Saloon (2).

LEO'S CONEY ISLAND based in
Birmingham, MI (founded 1972) has increased
by 2 units, from 26 to 28 (8% growth). Units
are family/casual with seating for about 100.
The per person check average is around
$3-$8. Catering is available. Units are
more than 90% franchised and are in MI.

MILIO'S SANDWICHES headquartered in
Madison, WI (founded 1989) has increased by 6
units, from 43 to 49 (14% growth) and
expanded into NE. Units are take-out and
delivery with a check average of around $3-$6
per person. They are 31% franchised and
located in IA, MN, NE and WI.

B.R. GUEST RESTAURANTS of New York, NY
(founded 1987) has added a new location of
their Dos Caminos concept, from 3 to 4 units
(33% concept growth). This restaurant group
features upscale units with full bar and
seating for around 250. The per person check
average is around $30-$50+. There are
currently 17 units open, Atlantic Grill (1),
Blue Fin (1), Blue Water Grill (2), David
Burke's Primehouse (1), Dos Caminos (4),
Fiamma Trattoria (2), Isabella's (1), Level V
(1), Ocean Grill (1), Ruby Foo's (2) and
Vento (1). Cuisines vary by concept
including Seafood, Steak, Mexican, Italian
and Asian. Locations are in IL, NV and NY.
There are plans to open a new concept in New
York, NY called Primehouse New York in
September '07.

Minneapolis, MN-based BUFFALO WILD
WINGS (NASDAQ: BWLD founded 1982) has
increased by 9
units during the last 4-month period, from
435 to 444 (2% growth). We last featured
this company in our 10/31/06 newsletter (4%
growth, had entered into OR). The
restaurants are family casual, specializing
in Buffalo wings. Check average is about
$8-$20 per person, open for lunch and dinner,
with a full bar. Seating is for about 200.
About 70% of units are franchised. Trading
areas are AL, AR, AZ, CA, CO, CT, DE, FL, GA,
IA, IL, IN, KS, KY, LA, MD, MI, MN, MO, MS,
MT, NC, ND, NE, NV, NY, OH, OK, OR, PA, SC,
SD, TN, TX, VA, WI, and WV.

Denver, CO-based VICORP RESTAURANTS
INC (founded 1958) has increased 4 units
for their Village Inn concept, from 260 to
264 (2% growth) and has decreased 2 units for
the Bakers Square concept, from 148 to 146
(1% downsizing). Overall company increase
was from 408 to 410. Both concepts are
family/casual American restaurants, open for
breakfast, lunch and dinner, with seating for
about 150. Per person check average is about
$6-$12. Units are in the states of AK, AR,
AZ, CA, CO, FL, IA, IL, IN, KS, MI, MN, MO,
ND, NE, NM, OH, OK, OR, TX, UT, VA, WA, WI,
and WY. Less than 30% of locations are
franchised.

Maitland, FL-based TIJUANA FLATS
BURRITO COMPANY (founded 1995) has opened
4 units, from 48 to 52 (8% growth) and
entered into the state of NC. The company
also closed all 3 of their GA locations.
This concept was last featured in our 3/6/07
newsletter, with a 7% downsizing. These are
fast casual Mexican restaurants, serving beer
and wine, with a per person check average of
$4-$10. Locations are open for lunch and
dinner, with seating for about 80. Catering
is available. Units are in the states of FL,
IN, NC, PA, and VA. Between 40 and 50% of
locations are franchised, with no new
franchise opportunities being offered at this
time.

Lorton, VA-based FIVE GUYS BURGERS &
FRIES (founded 1986) has opened 53 units,
from 130 to 183 (41% growth) and entered into
the states of IN, OH, and TN, in addition to
an AL location scheduled to open soon. Other
trading areas are CT, DC, DE, FL, GA, MD, NC,
NJ, NY, PA, SC, and VA. We last featured
this concept in our 2/13/07 newsletter (24%
growth). The restaurants are a quick serve
burger concept, open for lunch and dinner,
with a $2-$6 per person check average.
Seating is for about 50. More than 90% of
locations are franchised.

Calgary, AB, Canada-based JUGO JUICE
(founded 1998) has opened 8 units, from 66 to
74 (12% growth) and entered into the states
of AZ and NV. We mentioned this concept in
our 10/10/06 newsletter (8% growth, entered
into the US). This quick serve
juice/smoothie concept is open for breakfast,
lunch and dinner hours, with a $2-$6 per
person check average. Seating is for about
20. Locations are in the states of AZ, NV,
and TX, and the provinces of AB, BC, NB, NS,
ON, PQ, and SK.

Greenwood Village, CO-based MAUI WOWI
HAWAIIAN COFFEE & SMOOTHIES (founded
1982) has opened 50 units, from 450 to 500
(11% growth) and entered into 9 new states
(AR, CT, ME, NE, NM, OK, OR, UT, and WA).
Other trading areas are AL, AZ, CA, CO, DC,
DE. FL, HI, IL, IN, LA, MD, MI, MN, MO, MT,
NC, ND, NJ, NV, NY, OH, PA, SC, TN, TX, VA,
and WI. The restaurants are quick serve,
offering coffee and juice smoothies for about
$2-$6 per person. Meal periods are lunch and
dinner. Seating is for about 20 to 30. More
than 90% of units are franchised.

To see the additional 5 growth stories
including companies who have decreased units,
please click here for Subscription
Pricing. (http://rs6.net/tn.jsp?t=5ymwqdcab.0.0.y9nt8tbab.0&p=http%3A%2F%2Fwww.restaurantchains.net%2Fpricing01ppmcv.htm)

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Sponsor- Turning the tables on customer wait times.

Every Saturday night, the buzz on the
restaurant floor is at its fervent, red hot
peak. As diners enjoy the last few sips of
their cappucinos
Continued... (http://rs6.net/tn.jsp?t=5ymwqdcab.0.0.y9nt8tbab.0&p=http%3A%2F%2Fwww.cyndigo.net%2Fnewswire.pdf)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Sponsor- Dairy Prices and Milk Production

Milk production gains in recent months have
been slowed by changes could be forthcoming. Continued.... (http://rs6.net/tn.jsp?t=5ymwqdcab.0.0.y9nt8tbab.0&p=http%3A%2F%2Famericanrestaurantassociation.com%2Fdnn%2FServices%2FDavidMalonisWeeklyBlog%2Ftabid%2F87%2FDefault.aspx)

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Sponsor- Basic Wine Cost Control

At the heart of wine cost control, a bottle
accountability system provides the
information needed to properly evaluate
results. Too much energy is replicated by top
wine professionals. Continued... (http://rs6.net/tn.jsp?t=5ymwqdcab.0.0.y9nt8tbab.0&p=http%3A%2F%2Fwww.restaurantchains.net%2Fwcc-jd.htm)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Correction regarding the prior Newsletter sent on 7/31/07.

We improperly displayed the states P.F.
Chang's has stores in. They should have been
listed as: AL, AR, AZ, CA, CO, FL, GA, HI,
IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN,
MO, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA,
RI, SC, TN, TX, UT, VA, WA, and WI.

We apologize for any confusion.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Newsletter Sponsorship

Contact us to be a content sponsor or
advertiser
of this newsletter sent to more than 17,000
foodservice professionals. Continued... (http://rs6.net/tn.jsp?t=5ymwqdcab.0.0.y9nt8tbab.0&p=http%3A%2F%2Fwww.restaurantchains.net%2Fadpricing.htm)

Copyright 2007.
All data is a representation of in house research
including
the perpetual surveying of more than 7300
restaurant
chain concepts. Publisher accepts no
responsibility
for errors or omissions. Syndication of news
stories is available
to web and print publishers.
Media inquiries are welcome. Please call
914-591-4297.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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