RestaurantChains.net Alerts Newsletter
Data reflects change and activity during the most recent four-month period from:
03/20/07 to 07/20/07
July 23, 2007

A weekly newsletter covering public and
private restaurant chains featuring
under-reported
unique
facts relating to growth. Pertinent
information is
gathered, verified and analyzed in-house using
proprietary methods created in our research and
library departments.

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In this issue

* Restaurant Incubator Index updated
* Growing and emerging concepts
* Decreased units
* Turning the tables on customer wait times.
* Chicken Production Gaining Steam
* Food Inventory Levels

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Growing and emerging concepts

Covington, LA-based WOW CAFE & WINGERY
(founded 2001) has opened 3 units, from 30 to
33 (10% growth) and entered into the states
of AL, MS, and PA. Other trading areas are
DC, GA, IL, LA, MD, MN, MO, MT, NC, NM, NY,
TX, VA, and WI. This company was previously
featured in our 1/23/07 newsletter (50%
growth, entered into 7 states). Units are
fast casual chicken restaurants, open for
lunch and dinner, serving beer. Per person
check average is $4-$10. The restaurants
seat about 90. Catering is available. More
than 80% of locations are franchised.

Louisville, CO-based ROCK BOTTOM RESTAURANTS
INC (founded 1976) has opened 3 units for the
Rock Bottom Brewery concept, from 30 to 33
and 3 units for the Old Chicago concept, from
87 to 90. Overall company increase during
the period was from 124 to 130 (5% company
growth). Old Chicago was last reported on in
our 3/20/07 newsletter (6% growth, entered
OK). The Rock Bottom Brewery and Old Chicago
are family/casual restaurants, with full bar
and seating for about 250. Per person check
average is about $8-$20. The company also
operates the Walnut Brewery (1 unit), a more
upscale concept called Chophouse & Brewery (4
units), and Sing Sing Dueling Pianos, a piano
bar and restaurant with live performances (2
units). Catering is available. Less than
20% of units are franchised. Trading areas
are AZ, CA, CO, DC, FL, IA, ID, IL, IN, KS,
KY, MA, MD, MI, MN, MO, MT, NC, ND, NE, OH,
OK, OR, PA, SD, TN, VA, WA, WI, and WY.

Calabasas Hills, CA-based CHEESECAKE
FACTORY (NASDAQ: CAKE; founded 1972) has opened 2
restaurants, from 123 to 125 (2% concept
growth). The company also operates a 9-unit
concept called Grand Lux Café. Overall
company increase was from 132 to 134. We
last featured this chain in our 4/3/07
newsletter (12% company growth). Restaurants
are family/casual, serving American cuisine
and offering a full bar. Meal periods are
lunch and dinner. Per person check average
is $10-$30. Seating is for about 450.
Private party rooms are available at some
locations. Trading areas are AL, AZ, CA, CO,
DC, FL, GA, HI, IA, ID, IL, IN, KS, KY, MA,
MD, MN, MO, NC, NE, NJ, NV, NY, OH, OK, OR,
PA, RI, TN, TX, VA, WA, and WI.

Greensburg, PA-based UNIQUE PIZZA & SUBS
(ticker: UPZS.PK; founded 1991) has opened 1
unit, from 8 to 9, marking the company's
first location in the state of WI. The
restaurants are mostly take-out/delivery.
Some locations offer beer and wine. Units
are in the states of MA, NC, PA, VA, and WI,
with a West Covina, CA location due to open
this fall.

Nashville, TN-based LOGAN'S ROADHOUSE
(founded 1991) has opened 5 units over the
period, from 177 to 182 (3% growth) and
entered into the state of KS. We mentioned
this concept in our 4/3/07 newsletter, as
having had a 13% growth and entering 2 new
states. The restaurants are family/casual,
serving American cuisine. Locations have a
full bar and are open for lunch and dinner,
with a per person check average of $8-$20.
Units seat about 250. Trading areas are AL,
AR, AZ, CA, FL, GA, IL, IN, KS, KY, LA, MI,
MO, MS, NC, OH, OK, PA, SC, TN, TX, VA, and
WV. 14% of the restaurants are
franchised.

CALIFORNIA PIZZA KITCHEN headquartered
in Los Angeles, CA (founded 1985) has increased by 3
units for the CPK concept from 182 to 185 (2%
concept growth) and 3 units for their ASAP
concept, from 24 to 27 (13% concept growth).
The full service restaurants are
family/casual with full bar and seating for
about 250. The check average is around
$8-$20 per person. The ASAP concept is a CPK
express unit that is typically located in
airports and malls. They also have launched
a third concept called LA Food Show (1-unit),
which is a full service operation. Locations
are 14% franchised and are currently located
in AL, AZ, CA, CO, CT, DC, FL, GA, HI, IL,
IN, KY, MA, MD, MI, MN, MO, NC, NE, NJ, NV,
NY, OH, OR, PA, TX, UT, VA, WA, WI.

AMECI PIZZA & PASTA based in Canoga
Park, CA
(founded 1984) has increased by 2 units, from
45 to 47 (4% growth). These are mostly
take-out restaurants, however some are full
service serving beer and wine. Take-out and
catering are offered. Locations are more
than 90% franchised and located in CA and
ID.

BOULEY RESTAURANTS of New York, NY has
increased by 1 unit, from 3 to 4 (33%
growth). The company opened their first FL
location in Miami called Evolution. Units
are upscale with European cuisine. Full bar
is available and seating for around 70.
Catering and banquets are offered.
Restaurants are company owned and located in
NY and FL.

LA DUNI CAFÉ based in Dallas, TX has
opened a new concept called Alo (1-unit). The company
has increased from 2 to 3 units (50% company
growth). These are family/casual restaurants
serving Latin food. Seating is for about 150
and full bar is offered. The per person
check average is around $8-$20. Catering and
banquet services are offered. Current
concepts are Alo (1) and La Duni (2). All
are located in TX.

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Decreased units

DURANGO STEAKHOUSE based in Clearwater, FL
(founded 1991) has decreased by 5 units, from
11 to 6 (45% downsizing). These are
family/casual steakhouses with full bar and
seating for about 200. The per person check
average is around $10-$30. Catering is
available. Durango Steakhouses operate 3
additional
single unit concepts; Amaza Pizza
(1), Baskin's Chophouse (1) and Gratzi (1).
Units are more than 70% franchised and are
located in FL and GA.

IL FORNAIO based in Corte Madera, CA
(founded
1981) has decreased by 2 units, from 21 to 19
(10% downsizing). These are upscale Italian
restaurants with full bar and seating for
about 225. The check average is around
$15-$30+ per person. The company has an
additional concept called Canaletto
Ristorante Veneto (1). We last mentioned
this company in our 1/16/2007 newsletter (8%
downsizing). There are currently 20
locations in CA, CO, NV and WA.

CHARLIE'S COFFEE of Baton Rouge, LA has
decreased by 2 units, from 5 to 3 (40%
downsizing) and is no longer trading in NY.
Units are fast casual with seating for about
50. Locations are company owned and located
in LA.

DeSoto, KS-based MR GOODCENTS SUBS & PASTA
(founded 1989) has closed all their units in
CA and FL, while opening units in MN and WI,
marking their entrance into those states.
Overall company decrease was from 114 to 113.
The restaurants are quick serve sandwich
shops, open for lunch and dinner with a per
person check average of $2-$6. Units seat
about 40. Catering is available.
Restaurants are in the states of AZ, CO, IA,
IL, KS, MN, MO, NE, OK, SD, and WI. More
than 90% of locations are franchised.

Roswell, GA-based MITTIE'S CAFE & TEA ROOM
has closed 2 units, from 5 to 3 (40%
downsizing). This company was previously
featured in our 1/16/07 newsletter, for
having opened 2 units in 8 months. The cafes
are family/casual American restaurants, open
for breakfast and lunch, with a per person
check average of $3-$8. Seating is for
around 50. Catering is available. All
locations are in GA.

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Copyright 2007.
All data is a representation of in house research
including
the perpetual surveying of more than 7300
restaurant
chain concepts. Publisher accepts no
responsibility
for errors or omissions. Syndication of news
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Copyright 2007. All data is a representation of in house research including the perpetual surveying of more than 7300 restaurant chain concepts. Publisher accepts no responsibility for errors or omissions. Reproduction is allowed, but credit must be given. Media inquiries are welcome. Please call 914-591-4297.

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