April 2007 top 10 growing concepts list, below 50 units.

April's top 10 growing concepts list. July is coming soon. See results

Restaurant Incubator Index updated

MAY results are posted. The index reflects change and growth of chains who have less than 200 stores and at least 3...
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Growing and emerging concepts

CEREALITY of Chicago, IL (founded 2003) has increased by 2 units, from 4 to 6 (50% growth). This is a quick serve franchise operation specializing in cereals. Units seat around 30 and most are located on college campuses and in malls. The check average is around $2-$6 per person. Locations are currently in AZ, IL, NJ and PA.

Jean Luc Kleefield of JLX BISTRO who is the chef/owner of an upscale restaurant group has opened a new concept called Prime 103 (50% company growth) in East Hampton, NY. Restaurants have full bars and a check average of more than $30 per person. Current concepts are Jean-luc (1), Jlx Bistro (1), Madame Tong's (1) and Prime 103 (1). Prime 103 is Steak and Sushi cuisine while all other concepts are French cuisine. All are located in NY.

Applebee's franchisee, APPLE AMERICAN GROUP LLC based in Independence, OH (founded 1998) has increased by 2 units, from 133 to 135 (2% growth). Locations are currently in DE, IN, NJ, OH, PA, WA and WV.

Sterling Heights, MI-based JET'S PIZZA (founded 1978) has opened 7 units, from 130 to 137 (5% growth). This company was last featured in our 7/31/2006 newsletter (7% growth and entered OH). The restaurants are take-out/delivery pizza shops, open for lunch and dinner. Trading areas are FL, MI, NC, OH, and TN. More than 80% of locations are franchised.

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Food cost basics

Several people have emailed me in the past few months asking how to calculate their food cost percentage. In addition, many people have asked me for an industry benchmark for food cost percentage. While the food cost formula is straight forward, it may be impossible to arrive at a true industry benchmark percentage. Continued......

Don't let a paper roll seller scam your operation.

Jeff Aufdencamp's been through the paper roll scam numerous times. Now and then a caller rings up one of his four Mama Mimi's Take 'N Bake Pizza stores and asks to speak with the person who buys paper rolls for the credit card machine, the adding machine or the POS system. It's a courtesy call, the person says. Continued....

Directory changes-New contact personnel

15 Directors of Marketing
9 Purchasing Managers
14 CFO's
13 Food & Beverage VP's
8 Human Resource Directors
11 Directors of Training
4 IT, MIS Directors
3 Construction VP's
4 Beverage Directors
9 Corporate Chefs

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Copyright 2007. All data is a representation of in house research including the perpetual surveying of more than 7300 restaurant chain concepts. Publisher accepts no responsibility for errors or omissions. Syndication of news stories is available to web and print publishers. Media inquiries are welcome. Please call 914-591-4297.