Origins

Our parent company, Research Report for Foodservice, was founded in 1996. We started by publishing a weekly list of new restaurant openings in San Diego, California and New York City. To distinguish our reports from competitive products, we dug much deeper to uncover new openings and we verified sales lead information by personally calling each establishment to confirm the accuracy of all our data. Over time, this painstaking approach made quite an impression on the foodservice industry. We now cover the entire continental United States and we’ve become the country’s largest provider of weekly restaurant and foodservice sales lead reports, bypassing our competitors by a considerable margin. Currently more than 10,000 marketing managers, salespeople and other foodservice executives rely on our weekly bulletins. What began as an empty database in 1996 now houses timely, accurate information on more than 200,000 restaurants.

How and why the RestaurantChains.net database began-

Building on the success, experience and research process we developed for our weekly reporting, we soon realized that the foodservice industry had an urgent need for better sales leads. While many firms publish annual directories, these books are filled with stale, incomplete and inaccurate data. For example, having observed that turnover among restaurant executives averages between 3.5 and 4.2% each month, we couldn’t imagine the value of an annual directory that started going out of date the minute it was printed.

To fill the need for a database containing broader, more accurate and more timely information, we launched RestaurantChains.net in 2004. We started by mining our proprietary listings, concentrating on multi-unit operators (since many foodservice companies had expressed a desire to sell directly to headquarters personnel and not to franchisees). At launch, RestaurantChains.net contained information on 3,000 unique flagship companies. That number has now grown to 3600 and approximately five to ten new concepts are added every week.

Our mission and philosophy

Thanks to our well-honed research process, our frequent re-verifying of all data, and the real-time posting of new information, RestaurantChains.net is setting new standards for accuracy and timeliness. Our business approach is based on the following standards and principles:

  • Just say “no” to dead data! We keep our listings current, clean, recent and real.
  • Set the highest possible standards for research. We utilize an ongoing, proprietary research methodology (including personal telephone interviews) to review and confirm every contact and every field in our directory three times a year. Our competitors, by contrast, submit annual forms to the restaurants they cover; this passive approach results in incomplete, incorrect and missing data.
  • Continuously identify new companies. We comb through business filings, classified ads, Internet listings and many other sources to keep adding new concepts to our database.
  • Set industry standards for data completeness. Thanks to the persistence and commitment of our professional research team, we’re able to fill more than 90% of the fields in our database.
  • Give our clients information they can’t get anywhere else. Our directory includes fields that our competitors are unable to provide. We supply exclusive information such as per-person check average, number of seats, square footage, online ordering and many other categories.
  • Keep our clients informed about new developments. We issue daily alerts displaying changes (concerning contact information, personnel, new product lines, new locations, etc.) as soon as we learn about them.
  • Provide user-friendly searching and reporting tools. Our database includes a wealth of dynamic, interactive tools that help users gather information based on specific search criteria.
  • Let customers see just how fresh our data really is. With each listing, we display a “Last Verified Date” indicating our most recent contact with a given company.

 

Foodservice sales leads are our business. Probably yours too. With RestaurantChains.net, we’ve created a new model for finding, distributing and customizing the information you depend on to grow your business.

 


 



 

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